onWater
Client
onWater
Services
- Motion Design
- Art Direction
Year
2025
Category
Motion Design
Overview
onWater Fish is one of the most powerful tools on the market for serious anglers. I handled motion design and art direction across paid social, product launches, and in-app experience — building a visual language that could sell the app, launch new features, and feel at home inside it.
Challenge
Outdoor and fishing brands compete hard for the same audience. Most content looks the same. The challenge was making ads that performed, a launch video that landed, and in-app motion that felt considered — all while keeping a consistent visual identity across very different contexts.
Solution
I created a monthly cadence of paid social ads, directed and designed the GTM launch video for their new AI product, and built the motion design system used inside the app itself. Each piece had a different job, but they all pulled from the same aesthetic — precise, dynamic, and built for people who take fishing seriously.
Motion
Deliverable
Outdoor
Market
Motion Design
Services
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